Laboutik

content strategy

photography

graphic design

digital marketing

e-commerce

The Brief

Laboutik is an online runway fashion designer store. It is a one-stop shop that offers a keenly curated mix of unique and trendy styles from independent international designers and favoured labels with high design value.

We collaborated with Laboutik to help them boost sales and brand visibility by creating beatutiful, eye-catching and experimental content for their website, email comms and print banners.

The Process

We worked closely with Laboutik to set up a smooth workflow of creative content production and keep up with growing marketing needs of a rapidly developing e-commerce business.

The first step was to review and audit volumes of existing marketing materials. This enabled us to gain a deeper understanding of Laboutik’s internal creative processes, outline strenghts and areas for improvement. Then we got down to business: planned and commisisoned editorial and e-commerce photoshoots, created a newsletter schedule and produced eye-catching, avant-garde content - reflective of the brand’s ethos!

Graphic design for events and lookbooks

Animated content for newsletters and socials

OTHER PROJECTS